Examples of how to promote your topos on social media

Sharing your topos on social media has real benefits:

• You're sharing valuable local climbing information with the community.

• Climbers discover new areas and get inspired to visit.

• More visitors to your topos means more income for you.

You can make sharing even more effective with your topo author referral link — give any new user a 1-month free Premium trial, and their visits to your topo count towards your earnings just like paying users.

Where to share

Facebook — Post a direct link to your topo page in local climbing groups and area-specific groups. This works very well for reaching the right audience.

Instagram — Mention the 27 Crags app (@27crags.app) in your posts and stories. Since Instagram is mostly used on mobile, keeping it simple with a mention works best.

What to share — content ideas

1. New topo published "New topo of [area] is published! All routes have GPS locations, photos and descriptions. Find it on 27 Crags!"

2. New routes added "Three new 6A routes have been bolted in the [spot name] spot! Nice lines on a 25m vertical wall. Find all the info on 27 Crags."

3. New hard ascent "Congrats to [name] for sending the hard line in [area]! Find the topo on 27 Crags."

4. Beta video "Here's a beta video from the powerful [problem name] — find the full topo on 27 Crags."

5. GPS trails "Ever gotten lost on the approach to [area]? Not anymore — GPS trails are now live in the 27 Crags topo!"

6. Access updates "Update on access at [area]: bird nesting season means climbing is prohibited until [date]. The topo on 27 Crags has the latest access info." This is especially important for negative updates — sharing access restrictions outside of 27 Crags helps prevent issues for everyone.